TOP SEO TIPS AND TRICKS |
- XML Sitemaps Explained
- All Publicity Is Good Publicity, But What About Online?
- Add More Media, Get Better Rankings
- Google still Loves Blogs, But..
- Sticky Content and Your Blog
- Connect Google Plus with your Blog
| Posted: 16 Jan 2012 05:06 AM PST  This specific purpose for XML and their developers was to design a new coding system that is easily read by humans and machines. With that accomplished, XML had to conform to all W3C and web standards to produce the current, highly effective XML code of today. XML Sitemaps are very efficient ways of building a "table of contents" for the URLs of your domain. Helping search engine spiders locate and crawl all of your inner pages, this is a definite benefit to your SEO marketing efforts. Not only for SEO, but thousands of different tracking and analytics programs use XML code to help them track website progress, visitors, and a lot more detailed factors. Make sure that you are looking at all possibilities when building and developing your own domain, XML sitemaps, PCrobots, and other simple scripts can make your transition from new site to established blog much quicker. Search engines send out thousands and thousands of crawlers each day for the purpose of finding and indexing web properties throughout the world. Sitemaps are one of the simplest tools to install on your website that will make this process more efficient and effective. Giving spiders a clear navigation to your domain and inner URL structure, showing off your content and media as fast and effectively as possible. With most established websites, Google and Bing index every new URL that is setup unless it is blocked by PCRobots.txt or the sitemap. You'll be able to upload your sitemap into the webmaster tools admin console, do this as soon as your content is ready for release. XML Sitemap Benefits:
How to Setup a XML Sitemap: *WordPress Users = download Google XML Sitemaps or similar plugin to automatically create your sitemap at http://www.yourdomain.com/sitemap.xml
My Simple XML Sitemap Types of Sitemaps:
Sitemaps can also be produced in other script formats such as HTML, ROR, and others. This can be used if you are trying to specifically cater to a certain indexing system or directory outside of the search engines. Depending on your needs you may want to break up your sitemaps into multiple levels or build video sitemaps since you have such a major database online. No matter what type of site and index you are currently displaying online, you should be sure to include sitemaps for the benefit of search engine rankings and SEO progression. 
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| All Publicity Is Good Publicity, But What About Online? Posted: 16 Jan 2012 04:42 AM PST  Publicity issues have always been on the hot seats for all types of different media avenues, online is no difference. Individuals, celebrities, and businesses' most commonly shared problem is "being isolated and unknown". They go about resolving this problem by creating conversation to the public through link bait, advertising and promoting the benefits of their services and products to gain their target audience. Publicity really signifies its strong influence on business branding, promotions, exposures and how to gain power even in history. A big part of correct "online publicity" is making sure you are targeting the correct keyword terms and phrases to reach traffic and search results that will bring you conversions! Benetton Ad Examples In 1984, Benetton gained recognition because of their "All That Colors of The World" campaign, which was later changed to the "United Ensign of Benetton". The link bait was simply the "racial parity" of the advertisement as it became very controversial, and was later on addressed to a lot of other issues. Due to its wide spread controversy, Benetton attracted thousands and thousands of new onlookers and potential clients. Because of the issues surrounding the campaign, they gained great popularity that made Benetton an even bigger brand. People will always choose to focus on the spectacle, radical news, or exciting event immediately. Then you can use that attention to turn news and media into strong link bait for thousands of new readers all because some simple yet controversial matter. Today, in a world where publicity is publicity, there are questions related to it. Can every brand manage to stir brand awareness with bad publicity? In 1996, it has been made known that Nike mistreated employees in Vietnam. This caused some controversy on Nike's part. Employees were allegedly forced to work by creating conversation below human conditions. Furthermore, their salaries were a pittance with and barely even raised. This resulted in multiple, front-page editorials by the New York Times, stirring a lot of drama up and teaching thousands of people about Nike. Yet instead of poor sales and a bad reputation, Nike still has the reputation that Nike sells quality products, created in third-world countries. The controversy had been creating conversation between many ordinary people, as it still has the negative involvement to the controversy itself. The Coca-cola Company in third world countries also had the same controversy. Although citizens continue to support and drink Coke, the 'insect killer scare' has probably left a mark on the trademark's picture in many third world countries around the world. Since we have observed, Benetton enthused up its controversies while Nike, along with Coke landed into controversies and were almost ruined. But how might you benefit because of a controversy? Obtain the crate for De Beers, that lucrative giant into the diamond manufacturing. In the 1990s, the De Beers features severed censure for community discussion purchasing, along with dealing into 'blood diamonds'. Furthermore, it indirectly sustained the brutal commands they dealt through. It openly confirmed that it will cease to acquire diamonds from illegal sources. At that same point in time, De Beers organized the Kimberly Procedure Certification Scheme, to which seek toward certification of the derivation of diamonds. Through staying separated as companies and spreading out the liabilities, De Beers directed to undertake the community discussion with negative advertising. The negative advertising did not hurt them and started to be an asset when it became one of the causes of higher productivity in its time. So what do all these signify? Controversies can WIDELY expand a brand's reputation and awareness, if it succeeds in inspiring positive sentiments than you are golden, if the sentiments are negative than it'll often be positive in the long-term still. Benetton's trailer shocked a great quantity of citizens, but they also efficiently portrayed numerous burning matters which were at peak of people's minds at the time. Hence, it managed to strengthen the brand's online reputation in the process. On the other hand, the disagreements surrounding De Beers, Nike and Coca-Cola were clearly undesirable and left a sour taste. However, while Coca-Cola and Nike failed to profit in any way from these matters, De Beers administered to reinvent itself as a spotless brand, thanks to the controversies. Indeed, bad publicity is still publicity, no matter which angle you look. Although it may have created a link bait problem, the products involved may be talked about, creating conversation within a company. The community discussion might lead into better things, and may create a better online reputation. 
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| Add More Media, Get Better Rankings Posted: 16 Jan 2012 04:53 AM PST  If you want to improve the visibility and user-friendliness of your website the use of images has got to be part of your solution. If you want to have good SEO results and rankings than images must be placed on your posts and pages. Images not only gain more holding weight from search engine spiders and ranking results, they will also give you added inbound links from photo sharing sites and directories like Flickr. This is one of the best ways to make your website more attractive and impressive. It will be of great help for driving readers to visit your site and give them added reasons to check your site on a regular basis. Captivating images can go viral Google images has a huge collection of photos gathered along the web, they crawl and index pictures regularly including HTML and CSS meta tags. If your company is looking for the latest or best-looking website in the world, then you have to search it on Google images. Your business owner does not have to hire the world's best website image maker, but images and media is a powerful way to connect and be found by search engine browsers. Google images indexes pictures immediately and will give added significance to the weight and overall rankings of your website. When they find original images attached with keywords, they'll match your contribution with the correct keyword ranking results. Because all your work is done by experts, hopefully, and all this expertise quality of image developing will shine through and establish your authority throughout Google, from web results to 1,000′s of images. SEO Tips – Images:
Video marketing is a bit more detailed and time consuming than that of creating images. Yet there is no better way to gain attraction and build brand awareness than a quality video marketing campaign through the viral networks of Youtube, Vimeo, and more. Big businesses and organizations hire expert video makers for regular editing of videos that is of different kinds and also for different purposes. Today, video marketing is so important to improve or to enhance one's business activities and it is also necessary to describe goods and services fully. It also helps in achieving several tasks like it shows different parts of products at one time making it highly demanded. Angry Birds Video Marketing - 1,000,000's++ of Youtube Viewers Viral videos are the goal, whether its weird, odd, funny, nerdy, goofy, whatever. Shock and awe works great in online marketing, people want to be surprised, amazed, and intrigued. Stale and boring power point like videos are not shared very much. Crazy, insane footage with a quick clip to the brand at the end might be shared a million or more times within a week if people love the footage. Thats the true insane power of Youtube, but you've got to be working with some original, and awesome footage to get a hold on teh sharing popularity of today's insanely high paced Youtube. SEO Tips – Videos:
Unique media search engine marketing means that you are developing modern, high tech content for your website to spur conversation in the midst of your readers. Whether you are distributing on your site, in social media, or even news outlets, great media can be use as the launching protection for an enormous discussion concerning the topic of your matter of media information. For this matter content syndication is needed to immense your readers and your video or image to online sources. Content syndication takes time to go through manually and submit your images and video with the added content necessary. There are really not any shortcuts for this, especially if you want to receive the best benefits and long-term success. If it is not uniquely written, then the article or document is not going to stay indexed by Google, and Panda may devalue the distributed media that is needed for achievement of a long period business. Anybody who has dabbled into search engine optimization (SEO) knows that unique media or content stages a significant role in your online success. Readers and search engine spiders a like are getting smarter and smarter, now they demand useful content and well written information. Search engine spiders are used to apply sophisticated algorithms in millions of different keyword results to weed out duplicate, scraped, and junk content. Unique media creations of images, videos, and text will help your domain maintain strength and positive energy toward your search rankings. For SEO purposes, the use of diversifying media uploads is extremely interesting, since it diversifies styles of media and your backlinks that are promoting your business from hundreds, or thousands of sites. This established network of mixed media types will serve your well to to promote business with the help of diverse online audiences. As for those who have not heard yet, diversifying media uploads is a type of business developing strategy designed for any corporation. Keep mixing up your upload strategies and seek to make things more profitable through better sales, quantity obtained, new products plus new markets. If you are a publisher or marketer seeking to build up the web presence for your company, to increase your website traffic, to promote your services and products, to achieve the sales you desire and expand the value of your investment –the efforts of social media optimization or (SMO) through image/video creation and SEO can be your best weapon. 
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| Google still Loves Blogs, But.. Posted: 16 Jan 2012 04:45 AM PST  Blogging is one of the fastest growing online hobbies and side professions for millions of people around the world. But, despite the "blogger" fad and some publicity with celebrities and famous sports players, not many bloggers are making millions of dollars per year. There are some pretty exciting success stories out there though, from small personal mommy bloggers to large corporate outlets with thousands and thousands of followers. Top 5 Reasons to Blog:
Building relationships with these bloggers can help create a stir and presence for your company or business online. Engage with them and help create/contribute quality content and media to their web communities. So how can you best connect with these other bloggers? Start your blog! Whether your a small personal site or a large corporate company with 1000′s of employees, a blog is good for your website, period. I'm sure you and your professional staff are knowledgeable with hundreds to thousands of topics that are relevant and interesting to your peers, clients, and potential customers. Turn them into posts and pages that will help you rank better and create a larger community of followers, network connections, and possibilities for success online. These extra posts will rank for all kinds of keyword phrases, helping you gain extra search traffic every time you produce a piece of quality content. Throw in some media, write more volume and SMARTER copywriting than your competitors and you'll be seeing some serious boosts in Google traffic. Blogging for a Business Site:
Comment on other people's blogs! Look for the major players in your niche and industry, reach out and start getting connected with the individuals and businesses that have major followings and large communities. Begin adding comments that are worthwhile and well-though out to those relevant blog sites around the web. Get engaged with the highest page rank sites first, start profiles, fill out all information, and get to work trying to communicate and define new relationships. General SEO Blogging Tips:
Blog Commenting Tips:
SEO Tip: One of the most successful tactics used by general "white hat" SEO enthusiasts, is to look for guest blogging opportunities. Guest blogging is simply addressing relevant site owners in your niche and industry and asking to write a post for them on related topics. They'll usually offer you 1-3 dofollow back links as well, possibly with your anchor text, author's name, or site name. These are really high quality contextual back links that have a low outbound link amount and strong keyword association in the content. Well written, big volume blog posts will be a long-term benefit for your website's search engine rankings on related terms and phrases. 
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| Posted: 16 Jan 2012 04:19 AM PST  Sticky Content = online writing that stays in readers minds, quickly offering information/value to them, and rises to the top! What is sticky content? It's really all about focusing on writing posts and pages for your blog that make sense, deliver the information quickly, and add value to the web space. When a visitor firsts lands on your blog are they bombarded by advertisements and affiliate offers? Or do they quickly see the headlines, titles, and factual points you are trying to deliver and are hooked into staying by finishing reading the post. Obviously we can see the benefits of writing viral content and media, getting a thousand extra views per day or even per hour would be nice eh? I'm sure you can figure out how to use the thousands upon thousands of possible visitors resulting from top quality link bait. What message are you sending?
Example: "MARINES TO OAKLAND POLICE: "You did this to my brother!" (One of the most viral stories online this week) One of top stories on Digg this month This was one of the top stories whirling around the social media bookmarking sites this week and it's obvious to see why. People immediately make an emotional connection of respect, admiration, and friendship with the subject, "MARINES". Then, you see a surprising "subject and accusation/blame" combination following this, "OAKLAND POLICE and YOU DID THIS" which instantly triggers thoughts about guns, life changing experiences, and controversy. Lastly the statement places the event at home, in the U.S. and up at Oakland, California. The full title offers a 3 step series of trust/connection, then shock of the shooting, and finally its in our community. People read this title and have strong emotions, it'll be shared and talked about, discussed and argued by people who are emotionally invested and connected with the HEADLINE. That is why you really need to think about how you are addressing your audience and what kind of message you are sending. Most online users will only BROWSE headlines and titles, they won't even read descriptions unless they are "hooked" and interested. So plan ahead and think of how your potential reader will be scanning and browsing Reddit, Digg, Youtube, or any other social media site. Where's the hook?
What about the actual heart of your content, the writing itself. One of the first mistakes I see bloggers make is to write college style, research essays that are 8-12 sentence paragraphs. Large paragraphs are massive walls of text to online readers. It's hard as hell to read! So stop writing huge blocks of text and be a bit more creative with how you deliver you ideas, thoughts and concepts to potential visitors in the future. What works a lot better is to write in bullet points, lists, add images, quotes, and keep your sentences short. Sure, search engine spiders love to see lots of keyword rich text and images, but don't forget how the readers, and potential customers are seeing your website. It'll be just fine for spiders to go through more paragraph breaks and spaces, lists and forms, or bullet points. Take the time to plan ahead for the distribution of articles, press releases, social bookmarks and make sure you've got the following tips in line. Sticky Content SEO Review:
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| Connect Google Plus with your Blog Posted: 16 Jan 2012 04:09 AM PST  Authorship has become increasingly important to Google and their search algorithm over the past 3 years. This really comes in line with their philosophies toward consistently improving their search result quality for users. Matt Cutts has said numerous times that Panda is created to eliminate duplicate content and scraped results so that users get original, diverse sources of information based on their keywords. Why connect your blog to Google?
Google Plus "Get Started" Page Where to find "Direct Connect" on Google Plus?
What steps are needed to connect your Google Plus page and blog?
Now this will not occur instantaneously, it takes time for Google to full recognize the association between your social media account and website. Depending on how important or high your authority is, will directly correlate to how quickly the identification process will occur. I've seen a lot of the top guys in SEO get their blogs recognized within a week or two, while other sites, including quality companies, may take a month or more. So there's a couple of things you want to do to get your Google Plus page connected quickly, setup the badge, link from your Google Plus profile, and start writing good content. The more you are recognized around the web that sooner you'll get connected and gain more authority with the big G. This is a solid step in proving authorship and protecting the future of your content. You'll help Google eliminate all the scrapers and blogs out there stealing and duplicating your blog posts and pages, helping you get to the top of the results. 
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